{"product_id":"bernal-heights","title":"BERNAL HEIGHTS","description":"You don't have to explain where you're from.\u003cbr\u003e\n\u003cbr\u003e\nThe right people already know.\u003cbr\u003e\n\u003cbr\u003e\nPart of the inaugural Edition 415 collection, the BERNAL HEIGHTS hat celebrates hillside views, neighborhood pride, and the close-knit community that gives this corner of San Francisco its character. A tribute to the places that quietly stay with you.\u003cbr\u003e\n\u003cbr\u003e\nInspired by California road signs and local identity, the BERNAL HEIGHTS hat is designed as a wearable artifact—a quiet reminder that home isn't always where you are—it's where you're from.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• Premium black corduroy construction\u003cbr\u003e\n• Raised white puff embroidery\u003cbr\u003e\n• Adjustable back closure\u003cbr\u003e\n• Soft, unstructured fit\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n\u003cbr\u003e\nEdition 415\u003cbr\u003e\nSan Francisco, California\u003cbr\u003e\n\u003cbr\u003e\nwear your frm.","brand":"frm.","offers":[{"title":"Default Title","offer_id":44224018776167,"sku":"1464388_13351","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1450\/7111\/files\/corduroy-hat-black-front-6a5331b88c531.jpg?v=1783837129","url":"https:\/\/frmdot.com\/products\/bernal-heights","provider":"frm.","version":"1.0","type":"link"}