{"product_id":"excelsior-edition-415","title":"EXCELSIOR · Edition 415","description":"Some neighborhoods make you.\u003cbr\u003e\n\u003cbr\u003e\nThe Excelsior is one of them.\u003cbr\u003e\n\u003cbr\u003e\nPart of the inaugural Edition 415 collection, the EXCELSIOR hat celebrates the communities, cultures, and families that shaped us. Built on pride, resilience, and belonging, this piece honors one of San Francisco's most authentic neighborhoods.\u003cbr\u003e\n\u003cbr\u003e\nInspired by California road signs and local identity, the EXCELSIOR hat is designed as a wearable artifact—a quiet reminder of where you're from and the people who got you there.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• Premium black corduroy construction\u003cbr\u003e\n• Raised white puff embroidery\u003cbr\u003e\n• Adjustable back closure\u003cbr\u003e\n• Soft, unstructured fit\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n\u003cbr\u003e\nEdition 415\u003cbr\u003e\nSan Francisco, California\u003cbr\u003e\n\u003cbr\u003e\nwear your frm.","brand":"frm.","offers":[{"title":"Default Title","offer_id":44113514791015,"sku":"8351702_13351","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1450\/7111\/files\/corduroy-hat-black-front-6a40d2b59023f.jpg?v=1782633157","url":"https:\/\/frmdot.com\/products\/excelsior-edition-415","provider":"frm.","version":"1.0","type":"link"}