{"product_id":"portola-edition-415","title":"PORTOLA · Edition 415","description":"You don't have to explain where you're from.\u003cbr\u003e\n\u003cbr\u003e\nThe right people already know.\u003cbr\u003e\n\u003cbr\u003e\nPart of the inaugural Edition 415 collection, the PORTOLA hat celebrates one of San Francisco's most overlooked and beloved neighborhoods. A tribute to family, community, and the places that quietly become part of who we are.\u003cbr\u003e\n\u003cbr\u003e\nInspired by California road signs and local identity, the PORTOLA hat is designed as a wearable artifact—a quiet reminder that home isn't always where you are—it's where you're from.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• Premium black corduroy construction\u003cbr\u003e\n• Raised white puff embroidery\u003cbr\u003e\n• Adjustable back closure\u003cbr\u003e\n• Soft, unstructured fit\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n\u003cbr\u003e\nEdition 415\u003cbr\u003e\nSan Francisco, California\u003cbr\u003e\n\u003cbr\u003e\nwear your frm.","brand":"frm.","offers":[{"title":"Default Title","offer_id":44113516036199,"sku":"9601009_13351","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1450\/7111\/files\/corduroy-hat-black-front-6a40d3613dcc6.jpg?v=1782633328","url":"https:\/\/frmdot.com\/products\/portola-edition-415","provider":"frm.","version":"1.0","type":"link"}