{"product_id":"viz-valley","title":"VIZ. VALLEY","description":"You don't have to explain where you're from.\u003cbr\u003e\n\u003cbr\u003e\nThe right people already know.\u003cbr\u003e\n\u003cbr\u003e\nPart of the inaugural Edition 415 collection, the VIZ. VALLEY hat celebrates one of San Francisco's most close-knit neighborhoods. A tribute to family, lifelong friendships, and the quiet pride of growing up where everyone knows your name.\u003cbr\u003e\n\u003cbr\u003e\nInspired by California road signs and local identity, the VIZ. VALLEY hat is designed as a wearable artifact—a quiet reminder that home isn't always where you are—it's where you're from.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• Premium black corduroy construction\u003cbr\u003e\n• Raised white puff embroidery\u003cbr\u003e\n• Adjustable back closure\u003cbr\u003e\n• Soft, unstructured fit\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n\u003cbr\u003e\nEdition 415\u003cbr\u003e\nSan Francisco, California\u003cbr\u003e\n\u003cbr\u003e\nwear your frm.","brand":"frm.","offers":[{"title":"Default Title","offer_id":44224018972775,"sku":"6427096_13351","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1450\/7111\/files\/corduroy-hat-black-front-6a5331fc3fee5.jpg?v=1783837197","url":"https:\/\/frmdot.com\/products\/viz-valley","provider":"frm.","version":"1.0","type":"link"}